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www.handbag.com signs Liberty of London

Posted by Marketing2 on 06/06/2008
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Today www.handbag.com, the number one women’s lifestyle website from Hearst digital, has signed Liberty of London as an advertising partner.

The partnership is a perfect fit for both Liberty of London and www.handbag.com as both businesses share the same target audience of stylish and beauty-conscious women. 

As part of the month-long advertising campaign, readers will be directed to the exquisite and highly visual Liberty of London website to purchase the latest trends in fashion, accessories and handbags.

Stuart Flint, Sales Director at Hearst digital says; "We are delighted to have the opportunity to work with Liberty of London on the launch of its new transactional website. We feel that the partnership will be hugely successful for both parties."

Tamara Salman, Creative Director at Liberty of London says; "We are thrilled to be working with www.handbag.com on the launch of our new online store. They are the perfect partner to promote Liberty of London's decadent mix of exquisite products to customers with an eye for unique and beautiful accessories".

For further information please contact The Spa Way:

Laura Holford-Walker

Tel: 020 7939 1469

Email: laura.holfordwalker@thespaway.com

 

Or

Chanelle Denton

Tel: 0207 403 6900

Email: chanelle.denton@thespaway.com

 

 

Notes to Editors:

About www.handbag.com

www.handbag.com took the UK by storm when it launched in 1999, as the first website dedicated to women's lifestyle.  Now with over 1.5 million unique readers every month, it is very proud to be the market leader.

www.handbag.com is a stylish, glamorous, trusted and informative editorial title providing the inside track for busy women online on everyday important issues like fashion, beauty and celebrity news and relationships. With the luxury look of a glossy and the lightening reactions of a daily, handbag.com offers a breadth of coverage from expert writers, establishing a powerful reputation as the leader in a crowded field.

www.handbag.com was acquired by the National Magazine Co. in October 2006 alongside its subsidiary sites www.getlippy.com, aimed at 18- to 30-year-old women, www.allaboutyou.com for women aged over 35. handbag.com is part of the company's Hearst Digital network.

About The Hearst digital Network

The Hearst digital Network, a division of the National Magazine Company, publishes the following websites: http://www.handbag.com/_ , http://www.netdoctor.co.uk/_, http://www.getlippy.com/_, http://www.allaboutyou.com/_, http://www.cosmopolitan.co.uk/_,

About the National Magazine Company

The National Magazine Company is a wholly owned subsidiary of Hearst established by William Randolph Hearst in 1910.

The business comprises the core wholly owned business, also called the National Magazine Co and interests in two joint ventures.  These are partnerships with some of the world's best publishers as follows:

NatMag Rodale:

A 50:50 joint venture with Rodale Inc. of the USA which focuses on health and wellbeing.

COMAG:

A 65:35 joint venture with Conde Nast, one of the UK's largest magazine distributors.

NatMag publishes 14 consumer titles in the UK: Coast, Company, Cosmopolitan, Cosmopolitan Bride, Country Living, Esquire, Good Housekeeping, Harper's Bazaar, House Beautiful, Prima, Prima Baby, SHE, You & Your Wedding, and Zest.  The group publishes three large scale weeklies, Best, Reveal and Real People and also publishes a further two magazines, Men's Health and Runner's World, through NatMag Rodale.

NatMag division, Hearst digital Network, publishes a number of community websites for NatMag magazines and also includes the handbag network and http://www.netdoctor.co.uk/, the UK's leading consumer health site.

For more information please log on to www.natmags.co.uk


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