www.handbag.com launches lunchtime question

Uniting women up and down the country, www.handbag.com is asking them to set aside a moment each lunchtime to share their deepest secrets with other women – all anonymously and at the discreet click of the key, via the www.handbag.com/lunchtime

Uniting women up and down the country, www.handbag.com is asking them to set aside a moment each lunchtime to share their deepest secrets with other women - all anonymously and at the discreet click of the key, via the www.handbag.com lunchtime question

Have you ever...........

Had sex instead of washing your hair before work?

Taken the last biscuit?

Worn yesterday's pants?

Stolen an umbrella?

Photographed a body part on your mobile phone?

Snogged a friend of the same sex?

Had a naughty drawer?

Tagged an awful picture of a friend online?

Blamed public transport when you've overslept?

Pinched someone else's food from the office fridge?

Owned body sculpting underwear?

Logged onto facebook to see who your ex is dating?

Ditched friends to go on a date?

The premise is simple. Each day, at exactly 13.05, a new question will be loaded up on to www.handbag.com site, with the results of the previous day's question displayed underneath. It takes only a couple of seconds during the lunch break to fill out and for the first time women across the UK will be able to confess their sins, admit to their weird celebrity crushes and find out what they never dared ask their best friends! All answers are anonymous so women can share their deepest secrets....guilt free, without even leaving their desks!

Natasha Aitken, Editor of www.handbag.com says; "At www.handbag.com we pride ourselves on understanding women online so know that sometimes we all need an entertaining escape from the daily grind of life's stresses. We hope that the www.handbag.com Lunchtime Question gives women a forum to do just this. They'll have a chance to have some fun, express themselves freely and share their secrets anonymously with thousands of other women - hopefully giving them a sense of relief as well as a giggle at the office."

The www.handbag.com Lunchtime Question can be found at www.handbag.com/lunchtime from 13.05 on Friday 25^th April.

For more information, please contact:

Laura Holford-Walker                                      Chanelle Denton

Tel: 020 7939 1469                                          020 7403 6900

Email: laura.holfordwalker@thespaway.com                  chanelle.denton@thespaway.com

Notes to editors

About www.handbag.com

http://www.handbag.com/ took the UK by storm when it launched in 1999, as the first website dedicated to women's lifestyle.  Now with over 1.5 million unique readers every month, it is very proud to be the market leader.

www.handbag.com is a stylish, glamorous, trusted and informative editorial title providing the inside track for busy women online on everyday important issues like fashion, beauty and celebrity news and relationships. With the luxury look of a glossy and the lightening reactions of a daily, handbag.com offers a breadth of coverage from expert writers, establishing a powerful reputation as the leader in a crowded field.

www.handbag.com was acquired by the National Magazine Co. in October 2006 alongside its subsidiary sites getlippy.com, aimed at 18- to 30-year-old women, allaboutyou.com for women aged over 35. handbag.com is part of the company's Hearst Digital network.

About The Hearst Digital Network

The Hearst Digital Network, a division of the National Magazine Company', publishes the following websites: http://www.handbag.com/_, http://www.netdoctor.co.uk/_, http://www.getlippy.com/_, http://www.allaboutyou.com/_, http://www.cosmopolitan.co.uk/_

About the National Magazine Company

The National Magazine Company is a wholly owned subsidiary of Hearst established by William Randolph Hearst in 1910.

The business comprises the core wholly owned business, also called the National Magazine Co and interests in two joint ventures.  These are partnerships with some of the world's best publishers as follows:

NatMag Rodale:

A 50:50 joint venture with Rodale Inc. of the USA which focuses on health and wellbeing.

COMAG:

A 65:35 joint venture with Conde Nast, one of the UK's largest magazine distributors.

NatMag publishes 14 consumer titles in the UK: Coast, Company, Cosmopolitan, Cosmopolitan Bride, Country Living, Esquire, Good Housekeeping, Harper's Bazaar, House Beautiful, Prima, Prima Baby, SHE, You & Your Wedding, and Zest.  The group publishes three large scale weeklies, Best, Reveal and Real People and also publishes a further two magazines, Men's Health and Runner's World, through NatMag Rodale.

NatMag division, Hearst Digital Network, publishes a number of community websites for NatMag magazines and also includes the Handbag network and http://www.netdoctor.co.uk/, the UK's leading consumer health site.

For more information please log on to www.natmags.co.uk