Alongside all the buzz created by the shows during any given London Fashion Week there is also the mammoth exhibition held at Somerset House, which plays host to over 200 fledgling, international and cutting edge labels, each with their own story to tell. We found that none were more intriguing than that of young Swedish label Dagmar.
Watch the video to find out about the inspiration behind their autumn/winter 2010 collection, from Russian runaways who made millions to the famous Russian ballerina Ida Rubinstein (think peasant girl style turned wealthy gowned women), their love of working together and the three faces of Dagmar - three sisters, each heading up a separate part of the business (now that's one talented gene pool).
Dagmar is available to buy online at asos.com.
