Wallace & Gromit to promote British summer holidays for new advert

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Wallace & Gromit and the Great British Adventure…

Wallace and Gromit tourism advert

© Aardman Animations/Wallace & Gromit Ltd

Wallace and Gromit have taken on a new challenge promoting holidaying in the UK this summer.

The hazardous duo will feature in a new advert to convince people to explore Britain this summer instead of going abroad.

The new campaign will be shown on TV and in cinemas and will see the BAFTA winning pair visit top UK tourist attractions.

Wallace and Gromit will try out Morris dancing at Stonehenge, be Beefeaters at the Tower of London and obviously they take a trip to Cheddar Gorge in search of a spot of cheese.

The advert forms part of the government's £4m Great Adventure campaign to boost domestic tourism, aiming to get people to leave their passports at home this summer.

Creator Nick Park said, 'Leisure time has always been very important to Wallace & Gromit, so it's great to see them making this holiday choice.

'A nice cup of tea and some tasty local cheese is always a favourite so they won't be disappointed with their holiday in the UK.'

Well, the pair have already visited the moon...

If they've convinced you - here's some ideas for a Great British getaway...

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