Back during Fashion Week, we told you all about the crazy new ways to carry your handbag in 2014, including carrying your shoulder bag as a backpack.
Well M Missoni have just gone and done exactly that with their Autumn/Winter 2014 handbags.
In the newly released campaign, shot by Mel Bles, models are seen casually slinging the bags over their shoulders.
And we're not talking sporty bags or backpacks either. These are as feminine as they get, embellishments, playful textures, gold chain handles and all.
We can only conclude that this is what we need to do to be part of the cool kid gang.
Do you agree? Tweet us @handbagcom
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