H&M have decided to follow Kanye West's example and cash in on the arty handbag trend.
After collaborating with the likes of Isabel Marant and Lanvin, the Swedish fashion giant has teamed up with American artist Jeff Koons to design a limited edition handbag.
Luckily, it is as minimalistic as Kim Kardashian's George Condo painted Birkin bag is garish.
It is a small black leather handbag featuring a print of Koons' famous gold balloon dog sculpture. It's gorgeous and we want it.
Although we do think they missed a trick with it not being shaped like a balloon dog. It could totally have taken on the Anya Hindmarch crisp packet.
The collaboration came about to celebrate the opening of a new flagship store on New York's Fifth Avenue, as well as H&M being a sponsor of the Whitney Museum of American Art's Jeff Koons: A Retrospective.
It launches 17th July, and although it's a steal at $49.95 (about £30), you can sadly only get your hands on it if you live in the US, boo.
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