Jason Wu reveals first fashion ad campaign for Hugo Boss

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Jason Wu has just unveiled his new campaign for Hugo Boss. With Edie Campbell modelling, those bags look even more gorgeous.

jason wu - first campaign - hugo boss - fashion - shopping news - shopping bag - handbag.com

© Hugo Boss



Exciting news people. Jason Wu has just unveiled his first beautiful ad campaign as Creative Director for Hugo Boss, and it didn't disappoint.

Edie Campbell is the face of the ads, alongside Scott Eastwood, the hunky son of Clint.

The creative genius told style.com, "It was very important that the first campaign was character-driven."

"Edie Campbell not only stands for the new vision of Boss womenswear, but she is the definition of that confident, sexy, and individual person that I would like the collection to reflect."

Now we just need to get our hands on one of those bags Edie's modelling. They're going straight on our most wanted list.

jason wu - first campaign - hugo boss - fashion - shopping news - shopping bag - handbag.com

© Hugo Boss



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