Hermes' Birkin bag is not their bestselling product

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You would think the Hermes Birkin bag might have a huge waiting list, but it's not the thing that does well for the Hermes brand. But here's what is.

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Hermès is renowned for their amazing bags so it was a little weird to hear that they aren't their biggest sellers, according to their execs.

Jewellery, particularly of the gold variety, is the fastest-growing product at Hermès.

Shock.

Ready-to-wear and fash accessories ranges, particularly belts and and footwear, have both been named as future avenues of expansion too.

Maybe this is because a Hermes Birkin just costs too much these days.

Just a theory...

Thoughts? Tweet us @handbagcom

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