Bloomberg TV has released a feature long vid of inside one of Italy's most iconic fashion favourites, Fendi.
Known for its lush furs, leather accessories and our favourite: pom pom charms, Fendi's one of Italy's oldest labels.
From very humble beginnings to its fashion forward present, the celeb endorsed brand has stayed true to its roots in Rome.
In this 30 min feature, Bloomberg get exclusive access inside the luxury maker, delve deep into its heritage and look at the company's blooming future.
Check the vid out and spot all those covetable handbags left right and centre:
Oh, what we'd do if we were let loose in there.
At least we can get one step closer in the new flagship store.
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