With trainers very much at the forefront of the fashion parade, sportswear companies like Nike and adidas have worked tirelessly to bridge the gap between performance and style.
So, what team are you on - 90s throwback adidas or modern sleek Nike?
From the looks of the fash pack in the past year, Nike is getting most of the votes.
There are nearly three times the Google searches for Nike, if we compare adidas' comeback trainers the Gazelle, with their ever popular Free Runs.
Add to that adidas' revelation that they have had a 34% net loss in their first financial quarter and it seems the coolest trainers have been chosen.
Adidas claims the loss is down to strategic changes in their golf department.
Yeah, we know nothing about adidas Golf, so we're just going to feel smug about the Free Runs on our feet.
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