Louis Vuitton's new bag collection has an expensive price tag

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To mark his epic exit from Louis Vuitton, Marc Jacobs created a glam final ad campaign for his new SS14 bags, with his fave influential ladies and super expensive price tags to boot.

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© Louis Vuitton, www.louisvuitton.com

We all know a designer handbag comes with a designer price tag - but Louis Vuitton have taken that to new levels with their new Spring Collection which can set you back $30,000 plus for a bag.

Marc Jacobs' final hoorah is being celebrated with an SS14 collection of fabulous bags in the style of the 1937 Noe bucket bag.

The ad campaign shows "friends" of the brand, including Sofia Coppola, Giselle Bundchen, Catherine Deneuve, posing demurely by the arm candy.

It is being sold in a variety of luxurious fabrics, with an array of embellishments including Swarovski crystals, studs and peacock feathers.

The challenge for this collection, which is not being sold online, is the hefty price tags though, with the most expensive being the NN 14 PM Show Girl on sale at a mere $31,500.

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© Louis Vuitton, www.louisvuitton.com

NN 14 PM Show Girl, $31,500



The brand's sales have been in steady decline for a while, and the hope of this new direction is that it will increase sales by going elite and targeting the luxury customer.

However this direction of pricing themselves out has already got Mulberry in trouble, and brands are reportedly missing out to the likes of Micheal Kors with their entry level price tags.

We're not economists or anything but can this tactic work?

Thoughts on brands going elite? Tweet us @handbagcom

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© Louis Vuitton, www.louisvuitton.com



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