Marc Jacobs' final hoorah is being celebrated with an SS14 collection of fabulous bags in the style of the 1937 Noe bucket bag.
The ad campaign shows "friends" of the brand, including Sofia Coppola, Giselle Bundchen, Catherine Deneuve, posing demurely by the arm candy.
It is being sold in a variety of luxurious fabrics, with an array of embellishments including Swarovski crystals, studs and peacock feathers.
The challenge for this collection, which is not being sold online, is the hefty price tags though, with the most expensive being the NN 14 PM Show Girl on sale at a mere $31,500.
The brand's sales have been in steady decline for a while, and the hope of this new direction is that it will increase sales by going elite and targeting the luxury customer.
However this direction of pricing themselves out has already got Mulberry in trouble, and brands are reportedly missing out to the likes of Micheal Kors with their entry level price tags.
We're not economists or anything but can this tactic work?
Thoughts on brands going elite? Tweet us @handbagcom
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