Who thinks of high fashion style when they see British high street brand Next? Well, that's all about to change thanks to supermodel Jourdan Dunn and Next's new web-store LABEL.
In a 'Marks and Spencer meets ASOS.com' move, Next is giving its a image a more fashionable boost by launching a new sister site this week, stocking nothing but classic high street brands.
Fronted by Jourdan - who's normally seen posing for the likes of Moschino, Chanel, Giles and Jean Paul Gaultier - thelabel.co.uk will collate high street brands including Hobbs, LK Bennett, Warehouse, Adidas, Converse, Diesel and Lipsy.
The best bit about the one-stop shop however?
If you order online before 10pm, you'll get your shopping delivered the very next day. Now that's exciting, right?
What do you think of Next's new fashion plans? Tweet us @handbagcom
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