So far this morning, Beyonce has unveiled a whole new album, broken the mould with a visual feast of music and crashed iTunes, but is she getting all high fashion on us too?
Though Mrs Carter has always loved her designer threads and has been clad in couture at almost every opportunity this year, she's now hanging with the fashion world's top models. And no, we don't just mean Cara Delevingne.
For her new video - or at least one of many - Bey's recruited the face of Estee Lauder and international catwalk queen Joan Smalls, LFW supremo Jourdan Dunn and the achingly cool Chanel Iman.
It's not just your regular posse folks, oh hell no.
What do you think? Tweet us @handbagcom
ITUNES WASN'T READY FOR BEYONCE'S JELLY
KIM KARDASHIAN DIDN'T THINK SHE WAS GOLD ENOUGH
MORE FASHION NEWS