Don't let The Face fool you - Longchamp's new celebrity handbag ambassador isn't one of Naomi Campbell's new recruits, but It girl and clothes horse Alexa Chung.
Though best known for her Mulberry namesake, Alexa appears to have moved on to the colourful Longchamp Veau Foulonné shoulder bag, for the brand's new Spring 2014 campaign.
Posing with various shades of the roomy tote, Alexa is seen driving a fabulously retro car (which by the way, has wicker seats, strange?), as well as strutting around sunny St Tropez looking gloriously vintage.
So what do you think? Former Longchamp faces have included Kate Moss and Coco Rocha - does Alexa measure up?
ALEXA CHUNG. STILL AN ICON OR JUST ANOTHER IT GIRL?
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