Instead of showing Becks in all his glory we catch a split second glimpse of him (in footage from the Belstaff London Fashion Week launch party) without fully being able to take in his majesty.
Yeah, the commercial is great and presents us with some other very good looking chaps, but we kinda' sorta' came her for David.
Check it out for yourself below...
If you're as gutted as us you can check out more Beckham in his H&M campaign video.
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