Cristiano Ronaldo challenges David Beckham to an underwear bulge battle

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Cristiano Ronaldo's approach to marketing? Make it big. Make it really, really big...

cristiano ronaldo - CR7 underwear launch - handbag.com

© Getty - Handbag

Cristiano Ronaldo unveiled his new collection of CR7 Underwear in Madrid yesterday, to the clattering sound of David Beckham bulge comparisons.

But as much as we'd like to say we're above it all, and that we're looking beyond the obvious to the real heart of the issue, it's Friday. And these are blown up pictures of Cristiano Ronaldo in pants.

cristiano ronaldo - CR7 underwear launch - handbag.com

© Getty - Handbag

Good job he's not standing more to the left eh?



For your reference, here's David Beckham modelling H&M Bodywear undies.

David Beckham Bodywear AW13 at H&M

© H&M

David Beckham. The master of posing in pants?



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