Remember when we all got giddy about Primark launching online at ASOS? Well it looks like the good times are behind us as the high-street partnership is no more.
According to The Times, ASOS have terminated Primark's 12-week trial contract, stating high charges and "intense competition" from other brands as the reason.
The first pieces were quick to sell out when the brand launched online, but have they struggled to keep up with demand?
Apparently there are absolutely no plans for Primark to launch its own online store either. Le sigh.
The owner of Primark's parent group, John Bason said they would now focus on a "consumer-focused" website, but alas, no online shop.
Is it all bad news though? At least this excuses a cheeky trip to the high-street… But what do you think?
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