It's a departure from the bohemian vibe she's been rocking this year, for sure.
But while Bey's new look and raunchy music videos have come as a shock for many, the singer has actually been reeling us in with her slow image overhaul for the whole of 2013...
Beyonce's 2013 makeover
Though the singer kicked off her year denying pregnancy rumours with a new blunt fringe, she then hit the presidential elections makeup-free, joined Instagram (hurrah) and started to experiment with tougher urban labels like Criminal Damage.
Then? Then came that raunchy GQ cover, balanced with her belting performance for Obama's inauguration while clad in Christian Dior, followed by, of course, that leather leotard at the Super Bowl.
Bey got her bikini body out for H&M in April, became one half of the first billionaire couple, finally showed off baby Blue Ivy's face in her Life Is But A Dream documentary and set out on the epic Mrs Carter World Tour. Cue leotards, disco jumpsuits and backstage style experiments.
Thought that was enough? Don't forget about Bow Down, British Vogue, the dramatic short hair cut, the tousled Pob, her V Festival performances and the singer's whole new love for bodycon.
Bye bye Sasha Fierce, Beyonce's got a new alter ego...
Beyonce's style history
From the red carpet to her Mrs Carter stage style, take a look back at Beyonce's changing style...
What do you think of Beyonce's makeover? Tweet us @handbagcom
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