Kate Moss has set about smashing the notion that older models are phased out of the industry sharpish, by tripling her earnings in the last year.
Becoming a one-woman superbrand, the model apparently raked in a whopping £11.72 million by the end of 2012, a considerable leap from her wages in 2011.
Having dominated the modelling scene for the best part of 20 years, the 39-year-old has proved she's going nowhere despite the growing popularity of younger supers including Cara Delevingne and Jourdan Dunn.
Counting her own lipstick range for Rimmel, walking in the Olympics Closing Ceremony, campaigns for Salvatore Ferragamo, Mango, Rag & Bone and Dior Addict, plus a cameo in George Michael's music video amongst her 2012 victories, we're not surprised Kate's sorting some serious cash.
But looking at what she's accomplished this year already, it seems there's only growth in sight for Brand Kate.
St Tropez? Versace? Givenchy, Matchless, Stuart Weitzman, Louis Vuitton, her own book and an accessories collection with Carphone Warehouse? Looks like 2013 could be quite the payday for Mossy.
What do you think of Kate Moss' business plans? Happy to see her nailing longevity?
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