Part of the new Autumn/Winter 2013 collection, the bag is essentially a half-way house. Inspired by vintage bag shapes and fully structured with its top handle and easy-stand squared base, the bag also married rounded edges with a flap closure for an entirely new take on the satchel.
With its crossbody strap you can sling, swing or carry it any way you like, while the new season hues and textures (taupe, black, grey and bright red with haircalf options) are sure to make it a season's must-have.
What do you think? Fancy the Primrose? Here's a recap on the rest of the AW13 collection...
FULL MULBERRY AW13 CAMPAIGN STARRING CARA DELEVINGNE
AUTUMN/WINTER BAGS: THE NEW MIU MIU SHOPPING TOTE
COACH HIRES STUART VEVERS AS NEW HANDBAG DESIGNER