Though Coach reportedly had the likes of Mulberry's Emma Hill, Marc Jacobs and Phillip Lim all clamouring for consideration, the brand has today announced Loewe's Stuart Vevers will take on the role of Executive Creative Director.
Heading up design at the Spanish handbag brand (owned by Louis Vuitton parent company LVMH) since 2008, Stuart Vevers may not be a household name, but his CV sure still carries some clout.
Prior to Loewe, the designer was Creative Director at Mulberry from 2005 to 2008, winning the British Fashion Council's Accessory Designer of the Year in 2006. Impressed?
Vevers also counts time at Calvin Klein, Bottega Veneta, Givenchy and Louis Vuitton among his previous roles, while his experience in the luxury market holds him as one of the industry's most prominent creative leaders.
Taking over at Coach next year when Reed Krakoff steps down to focus on his own eponymous brand, Vevers will focus on handbags of course, but will also be helping the leather label expand its shoes and fashion line (rumour has it), to keep up with the likes of Michael Kors and Kate Spade.
All very exciting isn't it!
What do you think of Coach's new creative head? Excited to see what he does?
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