After launching on ASOS.com earlier this month, the online Primark clothing collection is set to double in size thanks to booming sales.
Yep, in response to the nationwide clamour for Primarni clobber online, ASOS bosses have announced that they'll be growing the size of what's on offer from 70 to 140 pieces.
Though still a trial hook-up, the Primark and ASOS unification appears to have gone down just as well with profit margins, as it has with us click-buy shoppers.
Reporting a 45% rise in sales to £194million over past three months, new launches like the Primark collection and a Russian version of ASOS.com, are helping the etailer buck the bleak drop in high street sales.
'It's a great product," ASOS CEO Nick Robertson has said of the Primark range. "It's very conveniently priced and our customers like it a lot.
"If you join these things up, you can deduce that it's selling quite well."
Want to see Primark become a permanent fixture on ASOS.com? Have your say here...
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