Oh dear. Gwyneth Paltrow has found herself caught in a media storm even Iron Man can't save her from, after website Gloop promoted a collection of designer kids bikinis.
Accused of 'sexualising children', the bikinis designed exclusively for Gloop by Melissa Odabash are a mini-me version of adult swimwear, often worn by the likes of Rihanna and Gwynnie herself.
Though a spokesperson for the actress has branded the accusations 'absurd', adding, "two-piece bathing suits have been worn by young girls for decades," Claude Knight of UK charity Kidscape has rebutted, "We remain very opposed to the sexualisation of children and of childhood.
"The dangers have been discussed at length, so it is a great pity that such trends continue and that they carry celebrity endorsement."
Though designed for young girls (aged 4 to10) who want to mimick their mothers' style, questions have focused around the ruffled detailing on the halter-neck triangle bikini top and bottoms.
Managing director of Women's Forum Australia Kristan Dooley has said, "It is important that mothers and other adults accept the responsibility of protecting their daughters and ensuring they dress in ways that are appropriate to their age and innocence.
"Scaled down versions of women's clothing that are intended to arouse sexual interest are not appropriate for young girls."
So while the debate is kicking off, we want to hear from you - what do you think of the bikini's for kids?
Would you call the bikini design inappropriate for children?
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