Though Karlie Kloss is used to owning the spotlight, Louis Vuitton's new Alma handbag is the real star of Spring/Summer 2013.
Causing quite the stir at Paris Fashion Week, the Alma handbag has broken away from the Louis Vuitton main collection to land its very own ad campaign.
Set to roll out across May issue magazines this week, the Alma commands the arms of supermodels Karlie, Daria Strokous, Jac Jagaciak and Iris Strubegger, while sitting pretty upon famous bridges in New York, Paris and Shanghai.
Initially named the Squire, before a brief phase as the Champs-Élysées bag, Gaston-Louis Vuitton finally decided on the Alma name-tag to convey his new handbag's enduring elegance "à la française."
So what do you think of the collection?
Chosen your own Alma shade yet?
HANDBAG TREND: LOUIS VUITTON'S PIMENT ORANGE
THE LATEST: LOUIS VUITTON HANDBAGS FOR SS13
MARION COTILLARD FOR LADY DIOR SS13 HANDBAGS