Karlie Kloss leads new Louis Vuitton Alma handbag campaign

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Karlie Kloss and the new Louis Vuitton Alma handbag battle for the SS13 spotlight...

LOUIS VUITTON ALMA HANDBAG SPRING/SUMMER 2013

© Steven Klein for Louis Vuitton

Though Karlie Kloss is used to owning the spotlight, Louis Vuitton's new Alma handbag is the real star of Spring/Summer 2013.

Causing quite the stir at Paris Fashion Week, the Alma handbag has broken away from the Louis Vuitton main collection to land its very own ad campaign.

Set to roll out across May issue magazines this week, the Alma commands the arms of supermodels Karlie, Daria Strokous, Jac Jagaciak and Iris Strubegger, while sitting pretty upon famous bridges in New York, Paris and Shanghai.

Initially named the Squire, before a brief phase as the Champs-Élysées bag, Gaston-Louis Vuitton finally decided on the Alma name-tag to convey his new handbag's enduring elegance "à la française."

So what do you think of the collection?

Chosen your own Alma shade yet?



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