Prepare to bow down to bikinis! Beyoncé (as Mrs Carter) has hooked up with global high street chain H&M to front the brand's new summer 2013 clothing collecting.
In quite the coup, H&M have bagged Queen Bey as the latest celebrity ambassador, creating a series of promotional shots plus a TV advert that unsurprisingly borders on epic!
Rousing rumours late last year while posing in bright and bold bikinis on a beach in the Bahamas, Beyoncé and H&M's collaboration will tie in with her Mrs Carter Show World Tour, focusing on the idea that 'all women can be all things.'
"I've always liked H&M's focus on fun and affordable fashion.
"I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements – fire, water, earth and wind," says the star.
Introduced with the campaign strapline 'Beyoncé as Mrs. Carter in H&M', the collection will hit stores worldwide in May.
So what do you think? Excited? Surprised?
You can check out more of Beyoncé's designer and high street style in our lovely Bey-packed gallery...
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