While many of us might be able to spot a fake in real life, it can be tricky to tell while looking around for a great deal on the internet.
To be a master at spotting a fake handbag, we caught up with online brand protection specialists MarkMonitor, who are currently working with Cambridge Satchel Company.
"We don't pretend to be fashion experts, but can offer top tips for safe internet shopping to help handbag hunters bag a bargain," says vice president Charlie Abrahams.
"The growth and anonymity of the internet makes it easy for companies to sell fakes, and nearly 7% of worldwide merchandise bought online is counterfeit!"
Find out the handbag recommended retail price
Shop around and research the handbag's recommended retail price (RRP). If it's less than 50% of the RRP, there is a high possibility that the goods will be fake.
Look for a privacy and returns policy when buying handbags
Look for spelling mistakes on the shop website
Look out for spelling mistakes on both the website and the URL address as many counterfeiters use branded terms in domain names. The likelihood of being able to buy a classic Cambridge Satchel from Sattchel.com is slim.
Know the trader's full address
If the website you're buying from is based outside the UK, make sure you know the trader's full address. Look at the country you're buying from and exercise caution. For example, 89% of seized counterfeit products originate in China.
Use your head when shopping online
Finally, it may sound obvious but use your common sense. If a deal sounds too good to be true it probably is.
Have you ever been caught out by a fake handbag online? Tell us @handbag.com
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