The new store, which is based on the home in which Julie Deane launched the company, includes a Bloggers Lounge which offers space to the blogging community, whom Julie credits with the brands initial success.
There will also be an in-store embossing service available to allow customers, enabling them to personalise their satchels on the spot.
The store had an opening party too. Check out what happened on the night
The Cambridge Satchel Company store can be found at 15 Shorts Gardens, Seven Dials, WC2H 9AT. If you're nearby stick the postcode in Google Maps and give it a visit.
Are you a fan of The Cambridge Satchel Company? Leave a comment below to be in with a chance of winning a £100 goodie bag
BAG LOVE: MULBERRY'S ALEXA MEETS THE BRAID TREND
SPOTTED! MOLLIE KING WITH HER ASPINAL MOLLIE SATCHEL
SPOTTED! NATALIE PORTMAN'S DIOR HANDBAG