Frankie Sandford & Marina Diamandis at The Cambridge Satchel Company store opening

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The Cambridge Satchel Company released satchel-shaped bubbles from outside their new store

Frankie Sandford at The Cambridge Satchel Company store launch, Covent Garden, London
The Cambridge Satchel Company celebrated their brand new store in Covent Garden, London with satchel-shaped bubbles and guests including Frankie Sandford, Marina Diamandis and Louise Redknapp.

Marina Diamandis at The Cambridge Satchel Company store launch, Covent Garden, London


The new store, which is based on the home in which Julie Deane launched the company, includes a Bloggers Lounge which offers space to the blogging community, whom Julie credits with the brands initial success.

There will also be an in-store embossing service available to allow customers, enabling them to personalise their satchels on the spot.

The store had an opening party too. Check out what happened on the night



The Cambridge Satchel Company store can be found at 15 Shorts Gardens, Seven Dials, WC2H 9AT. If you're nearby stick the postcode in Google Maps and give it a visit.

Are you a fan of The Cambridge Satchel Company? Leave a comment below to be in with a chance of winning a £100 goodie bag

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