Cara Delevingne is continuing her run as the hottest thing in British modelling as she hooks up with Pepe Jeans London.
Fronting the brand's big 40th anniversary campaign, Cara joined fellow ones to watch Mia Goth and Jeremy Young to shoot a playful print and video ad.
Following in the footsteps of Alexa Chung and Sienna Miller, who have both been previous faces of the denim brand, Cara has spoken about her new role…
How does it feel to be the new It girl and face of Pepe Jeans London for their 40th anniversary?
"I'm very happy to be part of the team, considering the line up before me. Alexa and Sienna are great friends of mine."
With Alexa Chung and Sienna Miller fronting the brand previously, who's style do you think is most similar to yours?
"My style is a mixture of both although I'm more tom boyish than either of them. They dress very casually, but still look very chic all the time."
How was shooting the Pepe Jeans London campaign?
"It was great, I worked with Josh Olins who is brilliant and lovely, I loved the whole team so much, they are all brilliant."
And how would you describe Pepe Jeans London in five words. Why did you choose these words?
"Timeless, cool, effortless, chic, casual."
Watch Cara in the new Pepe Jeans London ad here...
Do you have any advice for other aspiring models?
"Don't let people knock you down, keep grounded and be happy and have a great agent - and have a good relationship with them!"
Which are your favourite pieces from the Pepe Jeans London SS13 collection?
"I like all the skinny jeans in the different colour ways, especially the pale blue and all the cool Andy Warhol tops."
So, what's your favourite way to style skinny jeans?
"Oh I just wear them with trainers or boots, T.shirts and my leather jacket."
How do you cope with your sudden success and the increased judgment that may have come with it?
"I have a great support network, my family, my model agency Storm, people I work with in the fashion industry and of course all my followers on Twitter who stop me from feeling lonely, I love them all, they keep grounded."
After Pepe Jeans, which job would you love to land next?
"Chanel cosmetics!! And I would love to design my own range of T-shirts, really beautiful and simple T-shirts, I love them and wear them all the time and I can never find really plain ones. The devil is in the detail."
You claimed the title of Model of the Year at the 2012 British Fashion Awards, and Mario Testino labeled you "the new Kate Moss". How does it feel like to be seen as the "next big thing"?
"It's crazy to be even be considered in the same calibre as Kate, it's a huge compliment, but scary even to be mentioned in the same breath."
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