Regardless of whether you like American football, the Super Bowl XLVII is set to be one hell of spectacle with Beyoncé performing, and the debut of Calvin Klein's new spring 2013 male underwear advert!
Yes, we are indeed excited about this advert for very obvious, very muscular and perhaps rather base reasons, but hey, Matthew Terry looks like he's worked really hard to impress us all, so we're going to go right ahead and be impressed...
Setting up the ripped model as an 'iconic archetype', the new ad depicts a man versus machine concept inspired by the 360º seamless technology construction of Calvin Klein's undies.
So what do you think? Fave advert at the Super Bowl?
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