Due to hit stores on March 5, the excitement surrounding Rihanna's debut clothing collection for River Island is starting to reach new record levels.
But while the singer sure is helping to ham up the hype herself with teaser Twitter pics, the very fact that we'll all get to own a slice of her style seems to be reason enough for the frenzy.
So to get everyone into an even more eager state of anticipation, we've got a lovely little video straight from River Island HQ.
Showing Rihanna discussing what she wants from the collection, fussing about with models in samples and revealing just why she chose the British high street for her design debut, this really is an awesome behind-the-scenes...
What do you think? Excited to see more of her collection?
Leave a comment below to be in with a chance of winning a £100 goodie bag
RIHANNA SHOWS OFF SHORT NEW HAIRSTYLE IN HOT RED
FASHION FIGHT: JENNIFER LAWRENCE V AMANDA SEYFRIED AT SAG AWARDS
FIRST LOOK! VICTORIA BECKHAM COVERS ELLE UK