Vanessa Paradis is the new face of H&M's Conscious collection

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Vanessa's gorgeous face will front the campaign for H&M's new sustainable designs

Vanessa Paradis for H&M Conscious Spring 2013
Vanessa Paradis is the pretty new face of H&M's sustainable fashion line Conscious.

Due to hit stores March 25th, the new collection teams fresh spring shades with botanical prints, and juxtaposes romantic styles with sports luxe shapes.

Including accessories too - hello ankle strap heels! - the whole range is made from sustainable materials such as organic cotton, recycled polyester and Tencel.

Along with a menswear line cut from the same cloth, H&M will launch a garment collection initiative too, where you can bag yourself shopping vouchers in exchange for unwanted threads.

All sounds rather exciting doesn't it!



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