Jameela Jamil has followed in the footsteps of Fearne Cotton, Holly Willoughby and Diana Vickers by hooking up with Very.co.uk, to design a fashion-led clothing collection.
Launching in time for Autumn/Winter 2012, the 'JAM by Jameela Jamil' collection aims to capture the stylista's own quirky glamour and playful style.
Declaring the range a 'bodycon-free zone', Jameela says her pieces are "designed to make every woman feel beautiful."
From cosy knits and pretty shirts, to cute playsuits, prom dresses and cinched-in silhouettes, the JAM collection is all about statement pieces that flatter your figure and boost your confidence.
We're loving the modern twist on vintage florals and that red maxi dress with the cheeky leg flash. Autumnal glamour here we come!
JAM by Jameela Jamil hits Very.co.uk June 21st.