Revealing the next season campaign on Instagram and louisvuitton.com, the brand has named its four new classics as the Sofia Coppola MM bag, the Sofia Coppola PM bag, the LV logo Vivienne bag and the stocky Milaris.
So what's the difference between the two Sofia Coppola inspired bags? Erm, not too much really. The PM and MM both have the same chic duffle shape, though the PM lends itself better to after hours glamour.
What do you think? Found your new It bag? Tweet us @handbagcom
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