Promising a 'reset' in what Coach offers, the former Mulberry, Louis Vuitton and Loewe designer has dumped big name campaign faces Karlie Kloss, Freja Beha Erichsen and Liu Wen, in favour of upcoming models that reflect the 'freshness' of his new collection.
So what's Vevers got going on for Autumn/Winter 2014?
Luxe leather, lots of it, fluffy shearling, pastel blues mingling with classic tan, black and flashes of red, plus new shapes that you'd never have guessed were cut by Coach.
Mixing heritage vibes with New York style, the new Coach offering aims to balance craftsmanship with functionality (we do love a good looking practical bag), while appealing to a new, younger and altogether more fashionable customer.
What do you think? Fancy yourself any of these? Tweet us @handbagcom
WILL YOU PAY MORE FOR COACH HANDBAGS?
HANDBAG TRENDS FOR AUTUMN/WINTER 2014
MORE HANDBAGS, FASHION AND SHOPPING NEWS