Gilly Hicks to close underwear stores in the UK

 | By  |  Add comment

Abercrombie & Fitch pull the plug on Gilly Hicks underwear stores in the UK and abroad

Gilly Hicks workout clothes -fashion - handbag.com

© Instagram / Gilly Hicks

Abercrombie & Fitch are to close all standalone Gilly Hicks stores around the world, including five stores in the UK.

The preppy brand's sister label, opened its first UK store at Westfield Shopping Centre in London in 2010 and proceeded with stores in Regent Street, Westfield Stratford, St David's in Cardiff and Bluewater.

However, the underwear store has since been struggling as a standalone brand on the high street.

There is some good news in the bad - Gilly Hicks underwear will still be available on their website and Hollister stores.

Mike Jeffries, chief executive officer and chairman of Abercrombie & Fitch Co, said: "In connection with our long-term strategic review, we have decided to focus the future development of the Gilly Hicks brand through Hollister stores and direct-to-consumer channels."

Gilly Hicks products are currently available at http://uk.gillyhicks.com

VIDEO: AMBERCROMBIE AND FITCH FOR THE HOMELESS

KATE UPTON PROVES SHE CAN DO HOT THE CHANEL WAY

CLICK HERE FOR MORE FASHION NEWS ON HANDBAG.COM
Leave your comments below
0 comments

Loading...

Latest in Shopping Bag

You might like

You'll like these too

daily news