Alexa Chung unveils new Longchamp Pliage Héritage bag

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Longchamp's celebration of the classic Le Pliage Bag has gone one step further, with a leather Pliage Héritage version. Alexa Chung and her dog demonstrate.

alexa chung-longchamp autun winter 2014-handbag advert campaign-cute dog-white le pliage bag-handbag.com


Alexa Chung is back fronting French handbag brand Longchamp for Autumn/Winter 2014, and this time she's brought a cute dog with her, while unveiling the new Pliage Héritage bag.

Inspired by Longchamp's famous Pliage tote bag, which incidentally celebrates its 20th anniversary this year, the Pliage Héritage is a sturdier leather take on the classic shape.

As well as the ad campaign, Alexa will star in a short film for Longchamp created by Jean-François Julian, titled Longchamp Heritage with a Twist. Looking forward to seeing the bags in motion?

alexa chung-longchamp autun winter 2014-cute dog-white le pliage bag-handbag.com

© Instagram / Alexa Chung



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