Is Primark fashion about to take over the world?

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Primark shopping sales are up, there'll be a new store opening in America soon and rumours are flying about a collaboration with Kanye West or Michelle Obama. Is Primark taking over the world?

Primark winter 2013

© Primark

Primark clothes still aren't available online, but that hasn't stopped the brand seeing shopping sales soar by 21% (not quite what's happening at Mulberry) and with a deal to open a new store in America next year - Primarni is going global.

With Topshop having had such raging success in the States - Beyonce just can't stop wearing it - Primark bosses are hoping to recreate the magic with a new 70,000 sq-ft store, set to open in Boston at the end of 2015.

The hype has even led bookies Paddy Power to offer odds on a Primark collaboration with Kanye West (33/1 - can you even imagine?), while bets on Michelle Obama wearing a Primark twin-set are currently 7/2.

There are concerns that the Primarni appeal might not grab Americans in quite the same way however, with the bookmakers also offering 4/1 odds on the Boston Primark store permanently closing its doors by 2016.

So what do you think? Will Primark succeed where M&S and Tesco failed?

Will Primark fashion crack America?
Probably. Who doesn't love a style bargain?38.46%
If the Americans don't love Primark, they're mad23.08%
Primarni going global? Where are the fashion police?7.69%
Erm, does nobody remember the Bangladesh disaster? 30.77%

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