Prada bags are getting a bit edgy for Autumn/Winter 2014.
After debuting a taster of her handbag collection at Milan Fashion Week, Miuccia Prada has now unveiled the whole AW14 ad campaign, with a tougher inspiration than you might have imagined.
Influenced by Weimar, Germany, Prada's new season sees tougher bag shapes and muted colour combinations, mixed with chain detail shoulder straps and lots of silver hardware.
It's the campaign video which sums up Prada's new vibe most vividly however, starring models Mica Arganaraz and Karl Kolbitz, a romantic entanglement, plus what Prada calls 'bleak, brutalist architecture'.
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