Linda Evangelista and her high fashion model friends have done what we all presumed impossible. They've made the Moschino McDonalds bag look chic.
Not just a little bit either, Linda's taken the bold and brash the fast food inspired handbag into sophisticated territory.
While the red and yellow colour clash divided opinions when it first hit the runway at Milan Fashion Week, Moschino designer Jeremy Scott and photographer Steven Meisel decided to turn things greyscale for the AW14 ad campaign.
Linda was joined by other high profile names including Stella Tennant, Carolyn Murphy, Saskia Debraw, Karen Elson and Rachel Zimmerman to add a level of million dollar class to the collection.
We're still not sure we can pull it off in the normal world (might stand out in the crowd doing your weekly supermarket shop), but we do now have a strong yearning for both the bag (and a burger).
What do you think? Would you carry it now? Tweet us @handbagcom
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