Called the MyBaguette app, Fendi give users a blank picture of the bag and let you go to town colouring it in and adding patterns.
Once you have customised your virtual bag, users submit their creations to Fendi who will showcase them in an online community and pick a bag of the month.
This isn't the first time Fendi have let people loose on their Baguettes. Back in 2007, the brand released a canvas version of the It bag with a set of Pantone markers for people to customise their own. Costing $5,500, it was a pretty pricey mistake if you went outside the lines.
This is much cheaper, even if you can't actually carry your stuff in it.
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