Is the Michael Kors bag bubble due to burst?

 | By  |  Add comment

The latest business news on handbags shows that Michael Kors is killing it. But how much longer can the brand take the crown when it comes to best designer bag?

michael kors - red selma satchel handbag - harrods - christmas gift ideas 2013 - handbag.com
Sure we all dream of owning a Celiné or Hermes bag - but what does everyone actually spend the day toting about? A Michael Kors of course.

With their more affordable prices and wearable designs, you can't move at the moment without knocking into a girl carrying a Michael Kors sack.

So it comes with no surprise that the company is doing rather well when it comes to profits, with the brand more than doubling their sales in Europe over the Christmas period to $140.3 million, according to Bloomberg Businessweek.

Compared to rivals like Mulberry who are struggling to shift their more expensive handbag lines post recession, Kors reports they are selling out in stores across Europe and are struggling to keep up with demand.

Currently, going elitest and hiking prices to make a bag brand more exclusive is not paying off, just ask Louis Vuitton, however Kors runs another risk of going over-exposed.

Remember when the Burberry check nearly sank the company, or on the high street, the FCUK t-shirts plummeted French Connection into trouble for years?

Going cheap is not always a great long term game. So here comes the big question...

Are you getting bored of Michael Kors?
Yes - I won't buy Kors because their bags are everywhere40.96%
I like the brand now, but not sure if I'm a customer for life40.96%
My Michael Kors bag is the best thing I own. End of. 18.07%

Thoughts? Tweet us @handbagcom

Alexa Chung's best designer handbags




OOH THE NEW PRADA DOUBLE BAG

MILLIE DOES SPRING FASHION ON A HIGH STREET BUDGET

MORE HANDBAG NEWS
Leave your comments below
0 comments

Loading...

Latest in Shopping Bag

You might like

You'll like these too

daily news