With their more affordable prices and wearable designs, you can't move at the moment without knocking into a girl carrying a Michael Kors sack.
So it comes with no surprise that the company is doing rather well when it comes to profits, with the brand more than doubling their sales in Europe over the Christmas period to $140.3 million, according to Bloomberg Businessweek.
Compared to rivals like Mulberry who are struggling to shift their more expensive handbag lines post recession, Kors reports they are selling out in stores across Europe and are struggling to keep up with demand.
Currently, going elitest and hiking prices to make a bag brand more exclusive is not paying off, just ask Louis Vuitton, however Kors runs another risk of going over-exposed.
Remember when the Burberry check nearly sank the company, or on the high street, the FCUK t-shirts plummeted French Connection into trouble for years?
Going cheap is not always a great long term game. So here comes the big question...
Are you getting bored of Michael Kors?
Yes - I won't buy Kors because their bags are everywhereI like the brand now, but not sure if I'm a customer for lifeMy Michael Kors bag is the best thing I own. End of.
Yes - I won't buy Kors because their bags are everywhere41.67%
I like the brand now, but not sure if I'm a customer for life40.48%
My Michael Kors bag is the best thing I own. End of. 17.86%
Thoughts? Tweet us @handbagcom
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