First Emma Hill now Mulberry's big boss quits

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Mulberry's big boss Bruno Guillon has quit, while everyone's favourite handbag brand is still yet to replace designer Emma Hill. What's happening?

cara delevingne mulberry ss14 campaign - bayswater orange and red fiery stripe handbag - handbag.com
What on earth is going on at Mulberry right now? Hold on to your handbags folks, we're about to go through what's happening behind the scenes, from Emma Hill's replacement, to Bruno Guillon's exit.

So, who is Bruno Guillon and why do we care?

Bruno Guillon was, until yesterday, Mulberry's big boss man. CEO as they call it. His departure from the brand is leaving people in a panic however, because not only is Emma Hill still missing a replacement, shares in the company have dropped by 25%.

How, you ask? Since nearly everyone worth their style cred either owns a Mulberry, or is saving up to buy their first one? We're not sure, details are a bit sketchy.

What we do know, is that over the Christmas period sales were 7% lower than expected. Also, in South Korea wholesale orders were apparently cancelled in bulk, leaving anual Mulberry profits £8m shy of targets.

Which brings us on to the replacement of creative director Emma Hill. An area where again, details are sketchy.

Though the designer announced her departure in June 2013, Mulberry has yet to appoint a new creative lead.

The brand even had to abandon their much loved London Fashion Week show, putting on a smaller presentation instead, to reveal the new Cara Delevingne handbag.

mulberry cara delevingne bag - london fashion week aw14 - handbag trends - handbag.com

© Mulberry



So what's going on at Mulberry?

Former boss man Godfrey Davis, who oversaw huge Mulberry success between 2002 and 2012, has stepped in to run things.

Though the brand is still looking for a new Emma Hill, the Spring/Summer 2014 collection is expected to do well.

In equally bright news, Mulberry shares rose 1.25% this week. Economists and stock traders we are not, but that sounds good.

Mulberry's Spring/Summer 2014 handbags




What do you think? Still love Mulberry? Tweet us @handbagcom

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