With Bailey at the helm, the heritage brand has gone from dusty old checks to the clothes everyone wants to wear.
And this has translated into sales.
The company have reported a healthy 8 per cent rise in full-year earnings.
What is interesting is that there has been a healthy increase in retail sales - 15% - so people off the street are getting down to their local Burberry store.
Christopher - yes, we love him so much we're on first name terms - identified "outstanding brand momentum during the year".
So, if you were thinking of buying a Burberry bag, what's stopping you? It's the done thing - officially.
Why not get an awesome petal bag?
Buy one from net-a-porter.com
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