Christopher Bailey is turning everyone onto luxury shopping

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Burberry has been going from strength to strength since Christopher Bailey came to town, and now the sales reports are in and it turns out we are buying what he's selling.

resized malaika firth and jaime campbell bower - burberry ss14 ad campaign - burberry trench coats and check print handbags - handbag.com

© Burberry

It has not been long since Christopher Bailey became chief executive of Burberry, but he's been moulding the creative vision for quite some time.

With Bailey at the helm, the heritage brand has gone from dusty old checks to the clothes everyone wants to wear.

And this has translated into sales.

The company have reported a healthy 8 per cent rise in full-year earnings.

What is interesting is that there has been a healthy increase in retail sales - 15% - so people off the street are getting down to their local Burberry store.

Christopher - yes, we love him so much we're on first name terms - identified "outstanding brand momentum during the year".

So, if you were thinking of buying a Burberry bag, what's stopping you? It's the done thing - officially.

Why not get an awesome petal bag?

Sienna Miller at Sir David Frost Memorial - burberry floral turquoise clutch handbag - shopping bag - handbag.com

© Getty - Handbag

Sienna at Sir David Frost Memorial



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