Already spotted on the arms of Victoria's Secret model Karlie Kloss and actress Reese Witherspoon, the curved leather reimagining is already a hot celeb ticket.
When we spotted Jessica Alba with the same arm candy, we were confident we were onto a winner.
Now, Gisele Bündchan has got her hands on one in an amazing oatmeal colour. Too good.
The chic luxury bag is made of supple lightly grained veau cachemire calfskin, and comes in an array of pastel and summer ready colours.
With it's quiet sophistication and practical ability to hold your laptop, it is destined for everyday wear and timeless It bag status.
But with a £2,400 price tag, can such lovely bags save Louis Vuitton's tumbling sales?
Watch this space.
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