Lily Cole has designed a collection of trainers in collaboration with French eco shoe company Veja, in a bid to help the rainforest.
Made with Amazonian wild rubber, from the Sky Rainforest Rescue project area, the rubber is bought for a fair price, lessening the need for further deforestation.
The shoes, called Taua, are inspired by Lily's trip to the Amazon in 2012 and the three designs draw inspiration from hummingbird, mushroom and animal prints.
Sky Rainforest explain £10 from every pair sold will go to "help support the livelihood of a local rubber tapper, by enabling them to tap and care for six more trees."
So what can you do to be more sustainable in your fashion choices?
"We really need to learn to buy more mindfully," Cole told Harper's Bazaar.
"Whenever I go shopping I consciously try to buy good quality because I know it will mean that I buy less in the long run and I always go to vintage shops because they're the easiest way of reusing and recycling clothes."
"Just remember that every time you buy something you're voting in support of the methods of production of that particular store - be that sweat shops and environmental damage or Fair Trade and sustainability," she adds.
The collection is available at Veja online, and in Offspring concessions in Selfridges (London & Manchester) and Topshop (Oxford Street, London).
Thoughts? Tweet us @handbagcom
JESSICA ALBA EMBRACES ECO HANDBAGS
WHO SAYS ETHICAL CAN'T BE STYLISH?
MORE FASHION NEWS