Help the rainforest with Lily Cole's sustainable trainers collection

 | By  | 

Environmentalist and model Lily Cole has launched a line of fancy trainers to help the rainforest. Stylish and for a good cause.

Lily Cole for Sky Rainforest Rescue - trainers collection - veja trainers - eco fashion - shopping bag news - handbag.com

© Lily Cole for Sky Rainforest Rescue



Lily Cole has designed a collection of trainers in collaboration with French eco shoe company Veja, in a bid to help the rainforest.

Made with Amazonian wild rubber, from the Sky Rainforest Rescue project area, the rubber is bought for a fair price, lessening the need for further deforestation.

The shoes, called Taua, are inspired by Lily's trip to the Amazon in 2012 and the three designs draw inspiration from hummingbird, mushroom and animal prints.

Sky Rainforest explain £10 from every pair sold will go to "help support the livelihood of a local rubber tapper, by enabling them to tap and care for six more trees."

Lily Cole for Sky Rainforest Rescue - trainers collection - veja trainers - eco fashion - shopping bag news - handbag.com

Taua Clementine, €79 (£64.14), Veja-store.com



So what can you do to be more sustainable in your fashion choices?

"We really need to learn to buy more mindfully," Cole told Harper's Bazaar.

"Whenever I go shopping I consciously try to buy good quality because I know it will mean that I buy less in the long run and I always go to vintage shops because they're the easiest way of reusing and recycling clothes."

"Just remember that every time you buy something you're voting in support of the methods of production of that particular store - be that sweat shops and environmental damage or Fair Trade and sustainability," she adds.

The collection is available at Veja online, and in Offspring concessions in Selfridges (London & Manchester) and Topshop (Oxford Street, London).

Lily Cole for Sky Rainforest Rescue - trainers collection - veja trainers - eco fashion - shopping bag news - handbag.com

© Instagram/Lily Cole

Lily Cole shares a snap of her trainers on Instagram



Thoughts? Tweet us @handbagcom

JESSICA ALBA EMBRACES ECO HANDBAGS

WHO SAYS ETHICAL CAN'T BE STYLISH?

MORE FASHION NEWS

Latest in Shopping Bag

You might like

You'll like these too

daily news