A more affordable extension of her L.A.M.B accessories line, Gwen's debut collection is set to feature seven handbags and 24 pairs of shoes, all inspired by her trademark mix of pop, punk, tribal and street culture.
So where can you get your hands on these delights? Well now, that's where things get interesting.
Gwen's launching gxcollection with American online retailer Shoe Dazzle, founded by Kim Kardashian (plus a few business types) back in 2009, and currently fronted by celebrity stylist Rachel Zoe.
Unfortunately, Shoedazzle.com doesn't currently ship to the UK. But Gwen's collection is priced between £40 and £60, so if you are planning a trip to the States...
What do you think of Gwen hooking up with Kim Kardashian and Rachel Zoe? Tweet us @handbagcom
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