Salvatore Ferragamo's new Fiamma bag is whipping up excitement. Though it debuted at Milan Fashion Week Autumn/Winter 2014, the brand has been keeping it under wraps ever since.
But now there's a video teaser of the ad campaign, which has us gagging for a closer look.
"When designing the bag, I wasn't thinking about a single woman but a generation of women," creative director Massimiliano Giornetti has told WWD. Which explains the new series of videos to promote the bag.
Since the Fiamma was initially inspired by Salvatore Ferragamo's daughter Fiamma Ferragamo, the house's accessories and shoe designer for almost 40 years, Giornetti's new videos see a series of interviews with three generations from powerful families across the world.
Talking about the idea of 'inherited legacies', the conversations will pull talent, reputation and style to fore, setting the scene for Ferragamo's most exciting handbag yet.
The full campaign will launch next week, with the bag going on sale from 7 May.
Fancy yourself a Fiamma bag? Tweet us @handbagcom
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