Gucci to dress Florence Welch for Ceremonials US and European tour

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Florence Welch will wear Gucci for her tour in Fall/Winter outfits designed by Creative Director Frida Giannini

Florence Welch wears Gucci for her tour
Florence Welch is going to look stunning for her Ceremonials tour in a classy wardrobe designed by Creative Director Frida Giannini. The gig will open on September 14 in Boston with subsequent dates across North America and Europe throughout the winter. The announcement follows the previous North American tour in 2011 when Giannini first dressed Welch in her designs.

Giannini said, "Seeing Florence evolve as an artist since her last tour has been truly inspiring, and I was delighted to work with her on this new wardrobe. For her on-stage style, we wanted to create a romantic yet modern aesthetic for Florence to interpret with her dark glamour and dramatic sensuality. I am looking forward to the show as Florence always puts an enchanting energy into every performance."

Florence added, "I was immediately drawn to the drama of the collection when I first saw it on the runway. I am so grateful to Frida and feel very fortunate to be collaborating with Gucci once again."

We're not sure what the rest of The Machine will be wearing. BHS? We hope not.

The band have been flying this year. Ceremonials debuted at No1 in the UK Album chart and the top 10 in 12 different countries with over 2 million copies sold worldwide. Florence also celebrated her long-awaited first UK No.1 single this year with Spectrum in July 2012.

Here's the full list of dates for the Ceremonials tour:

September 14 COMCAST CENTRE MANSFIELD BOSTON US
September 15 JONES BEACH WANTAUGH US
September 16 SPAC SARATOGA US
September 18 SUSQUEHANNA BANK CAMDEN US
September 19 MERRIWEATHER DC US
September 21 RALEIGH AMP RALEIGH US
September 22 MUSIC MIDTOWN ATLANTA US
September 23 DELUNA FEST PENSACOLA US
September 25 USF SUN DOME ORLANDO US
September 26 BANK ATLANTIC CENTRE MIAMI US
September 29 CYNTHIA WOODS HOUSTON US
September 30 GEXA ENERGY PAV DALLAS US
October 1 STARLIGHT THEATRE KANSAS CITY US
October 4 CRICKET WIRELESS AMP SAN DIEGO US
October 5 SHORELINE AMP MOUNTAIN VIEW, CA US
October 7 HOLLYWOOD BOWL LA US
October 8 HOLLYWOOD BOWL LA US
October 10 THE PAVILION ALBUQUERQUE US
October 12 ACL AUSTIN US
October 14 CORONA CAPITAL FESTIVAL MEXICO
November 20 MEDIOLANUM MILAN ITALY
November 21 EISHALLE DEUTWEG WINTERTHUR SWITZERLAND
November 22 ZENITH MUNICH GERMANY
November 24 HEINEKEN MUSIC HALL AMSTERDAM HOLLAND
November 25 LOTTO ARENA ANTWERP BELGIUM
November 27 ZENITH PARIS FRANCE
November 28 ROCKHAL LUXEMBOURG
November 30 MITSUBISHI ELECTRIC HALLE DUSSELDORF GERMANY
December 1 ARENA TREPTOW BERLIN GERMANY
December 2 JAHRHUNDERTHALLE FRANKFURT GERMANY
December 4 WESTPOINT EXETER UK
December 5 O2 LONDON UK
December 8 RICOH ARENA CONVENTRY UK
December 9 AECC ABERDEEN UK
December 10 ECHO ARENA LIVERPOOL UK
December 12 02 DUBLIN UK
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