MTV Video Music Awards, September 2011
Sometimes it's got to be hard work changing your hair and make-up every five minutes, let alone all those experimental outfits. For the VMAs, Lady Gaga sends alter ego Joe Calderone to accept awards on her behalf - and to flirt with Britney Spears while he is at it. Joe eschews formal evening attire in favour of a relaxed suit and tee combo. It's quite the transformation!
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