If you're not called Kate Upton or Rosie Huntington-Whiteley, pulling off a bikini on the beach can be a tad tricky.
But that doesn't mean you need to don a wetsuit and hide under a giant umbrella on the beach either.
Try these bikini styling tips by Julien Macdonald, who is launching a swimwear range for MATALAN, and you'll be bikini ready in no time.
Pick the right bikini
Julien says you can totally pull off a bikini if you pick one that actually flatters your shape: "Always go for one that has a padded cap, that always gives you a good shape and enhances your body."
Wearing a bikini is all well and good for an even tan, but what happens if you need to get up to go to the bar or shops?
"Cover-ups are really great, a sarong or an easy kaftan thrown over the top" says Julien.
A good beach bag is essential
Possibly our favourite trick. We do love an excuse to buy a new bag.
"A great big bag is always good, because if you see a gang of guys you can always swap the bag round to the right that way they won't even see you, they'll just see the bag," confesses Julien. Genius we tell you.
Get a one-piece swimsuit
Don't shy away from swimsuits because you think they're mumsy.
Juliem explains: "You can feel much more confident and be a bit more covered up in them. The great thing with one-piece swimsuits is if you put a sarong over it it actually looks like you've got an outfit on."
Accessorise to the max
It's all about the accessories darling. Whether it's statement jewellery or a straw hat, stack it all up.
"Sometimes it's great to put a necklace on or an accessory with it, like a floppy hat. A great flat or a wedge shoe. Lots of bracelets. Style it as you would wear it in the evening, not just for the day," advises Julien.
Pick the right print
Julien says: "It's hard to find a great print that's chic and looks good, a lot of it looks exactly the same. The subtler things will make you look more in fashion. You can never go wrong with an animal print around the beach."
Julien's Love by Julien Macdonald swimwear and beach accessories line launches in-store and online at MATALAN on 9 June.
Will you be using these tips on your summer holiday? Tweet us @handbagcom
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